In one of < my recent posts I was thinking about ditching social media, and I reflected on its dubious benefits in terms of business and in ones actual – real – personal life. So I decided to try going without it, to see if the world would come to an end.
After all, I did close my Facebook account for a year once. And I stayed out of it for a month when I opened a subsequent account, which (was to be used solely for promoting my comics). But, I got sucked back into the social/casual side of it again.
I did sneak into Facebook a couple of times for a few seconds, over the last couple of days, just to check if a few articles that I remotely posted to it – actually posted. And I also remotely posted a promo for my upcoming comic page to my Facebook Comic Page, Twitter and Instagram – via Hootsuite – yesterday. The articles I remotely posted were ones that I found while searching around my newly re-discovered internet thing which they still call the World Wide Web. They were all about leaving social media and about Big Data. You see, since getting out of Facebook, in particular, I’ve gone back in time about 10 years, to Web 1.0, and found so much great content – by myself – using search engines! It’s not fed to me by my Facebook newsfeed – based on algorhythms, which are analysing and tracking me. And, when I click a link to an article, I’m not kept within Facebook’s iFrame! Now, I’m sure that some corporation or other is still tracking me wherever I go; but I’m not sure how far we can go in fighting that battle, against: Google, my Safari Browser, my iPad or PC, my Sony Phone, the sites that I look at, etc, etc. But it’s a start.
Big Data: We Became the Product
It’s a bit chilling now, to look back to 1998, when I excitedly signed up for my first ever ‘free’ email account: Hotmail. Little did most of us know that we, the users of this lovely new fun and democratic creative space called the Internet, would, in a few years become The Product – not the free apps themselves, but us. They wanted our data.
I logged out of all of my social media accounts yesterday – except for LinkedIn. I switched-off and uninstalled Apps for (the obligatory) Facebook & Twitter, and also Instagram and Tumblr. And guess what? My world didn’t end. In fact, I feel wonderfully light and more aware of the world and the people around me.
And I’ve also rediscovered how interesting the internet actually is!
Rediscovering the Web
There’s so much great content to read and view. That is, when one has the time – and when one actually searches for it, rather than getting it filtered through news feeds. Yes, filtered by someone – or something else.
Admittedly, most of my reading yesterday and this morning was found via search-terms like:
- “Things to do online instead of social media”
- “Social Media is a waste of f**king time” (for fun)
- “Social Media is Pointless”
The last one was interesting as it brought up some more business-related articles which heretically question the real value of social media to one’s bottom-line. Sure, it gets you ‘Likes’, ‘Followers’ and ‘Shares’ and ‘Retweets’ – but how many of those convert into actual sales, business or even traffic to your website? “Well, our sales, profits and share price have dropped – but our Facebook followers are at a new high!”